If you've received a request from the media asking for a "quick" interview, an expert opinion, or response to a crisis situation, congratulations. That's an important step. The next steps, though, are the most crucial: understanding the news angle, knowing how to integrate your 3 most critical messages into a news interview, speaking the language of the media, staying on topic, and portraying yourself or your organization in the most positive and influential light.
TJM Media Training provides one-on-one and group sessions where our media-masters in-training will learn the following:
- A reporter’s common tactics and how to effectively counter them
- The craft of bridging to your message
- Alternatives to “No Comment”
- How to successfully manage a media crisis
- How to avoid being caught off-guard
- How to prepare facts and messages and deliver them in a clear, concise way
- How to offer complex information so that it's easy to understand
- How to anticipate the questions and prepare answers and compelling quotes
- How to handle the toughest questions and what to do when you can't answer
- The hidden messages your body language sends
- How to think on your "seat" not your feet
- How to clarify, define or redirect muddled questions
- What to do if you are ambushed or blindsided by unexpected questions
- Easy ways to transition to your message -- to discuss what you want
- How to gracefully handle reporters who have a hidden agenda.
TJM Media Training offers media training for corporate, government, health care, education and public relations industries in both group and individual sessions that offer:
- Customized message development
- Creation of memorable sound bites
- The "do's" and "don'ts" of engaging reporters & producers
- The know-how to get the headlines you want into a news story
- Crisis Management
- The answer management system
- Interactive question & answer sessions
- Take home material
